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Political Consulting, Political Strategy

The Importance of Effective Analytics in Political Campaigns

These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
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Blogs, Political Strategy

How the Strength of the Economy Influences Political Attitudes

Since the economy and political system go hand and hand, it seems as if presidents who foster and maintain a strong economy have strong approval ratings. However, approval ratings consist ...
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Grassroots Campaigns, Political Consulting, Uncategorized

Spotlight on the Most Effective Grassroots Campaigns

Grassroots passion has always played a pivotal role in galvanizing citizens since people are drawn to pursue a common cause more than any individual agenda. When grassroots political campaigns succeed, ...
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Political Consulting, Political Strategy

The Dark Side of the Polls

Polling is a time-honored cornerstone of our political system, and candidates and officeholders alike value these tools to help discern public opinion and shape strategy. However, opinion polls can tell ...
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