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The Importance of Effective Analytics in Political Campaigns

These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
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How the Strength of the Economy Influences Political Attitudes

Since the economy and political system go hand and hand, it seems as if presidents who foster and maintain a strong economy have strong approval ratings. However, approval ratings consist ...
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Spotlight on the Most Effective Grassroots Campaigns

Grassroots passion has always played a pivotal role in galvanizing citizens since people are drawn to pursue a common cause more than any individual agenda. When grassroots political campaigns succeed, ...
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The Dark Side of the Polls

Polling is a time-honored cornerstone of our political system, and candidates and officeholders alike value these tools to help discern public opinion and shape strategy. However, opinion polls can tell ...
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The Importance of Youth Engagement in Politics

The teenage generation in this country are our leaders of tomorrow. Their political attitudes are shaped by unique experiences and diverse backgrounds, so it’s essential that they learn more about ...
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Learning from Their Mistakes: What Candidates Can Take Away from Politicians’ Gaffes

Campaigning for election is an exercise in personal endurance. To build voters’ trust, political candidates must brave constant lobbying, fierce debates, and months on the trail, all while projecting an ...
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What to Look for in a Campaign Strategist and Manager

A campaign strategist or manager holds one of the most crucial roles for your campaign. They are the backbone of the election endeavor, working behind the scenes to run everything ...
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Bipartisanship: Where It Has Been and Where It Is Now

Bipartisanship is perhaps the original American tradition. Such a statement may seem incredible, considering what we’re often told of today’s political climate. But the truth is that this country's legislative ...
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How to Enable Positive Conversations About Politics in the Office

Political relations today are more strained than they’ve ever been in recent memory. From moderates to firebrands, it seems that nearly everyone has an opinion that they can’t wait to ...
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How to Bounce Back After an Election

Losing an election at any level of government can be a tough pill to swallow. You wake up the next morning knowing you put up a valiant effort and still ...
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