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Patience is a Virtue? Knowing When to Declare Your Campaign

You’ve talked with your family. You’ve thought about a message and a platform. You’ve started putting a team together and soliciting support from the community. Now that you’ve decided to ...

Digital advertising revolutionizes local campaigns

All political consultants know that marketing can make or break a campaign. According to the sales and advertising group Winmo, “political campaigns at the state level are spending more and ...

TV Still Number One for Political Campaign Ad Spending

We all know that media, specifically broadcast television, has long been an important tool used in political campaigns. In fact, for at least 50 years, political campaign management teams have ...

Digital Advocacy Trends We Saw in 2015

It’s no secret that social media and engaging video content have both comfortably settled into their important roles in political advocacy campaigns over the last year. From Facebook and Twitter to ...

The Truth About Today’s Political Ads

Political ads. Just the sound of these two words tends to make many Americans cringe. Why is this the case? With Election Day right around the corner, we’re once again getting bombarded ...