Digital Advocacy & Online Advertising
It’s important to target your desired audience with a high level of quality & frequency across many platforms with digital videos, search ads, banner ads and social media ads.
Persuasion & frequency to reach targeted audience multiple times. It’s important to target your desired audience with a high level of frequency across many platforms with digital videos, search ads, banner ads and social media ads.
YouTube & Over-The-Top Content Ads
Taking creative messaging and communicating with cord-cutters & heavy online video users.
Email Acquisition & Updates
Developing large email lists at the early stages to build online engagement. Regular updates in your supporters' inboxes will drive engagement & messaging.
Social Media Opportunities
Building followers on Facebook, Twitter & Instagram to establish a base audience to communicate and spread your message. Social media can be used to find early supporters and build online engagement through Facebook Live events, frequent posting, Snapchats, Instagram posts & more day-to-day activities.
All of our design will include keywords and numbers to obtain opt-in numbers.
Modern Design: Your website will be developed using a clean design, using the full space of the browser window. Large, crisp photography coupled with effective font integrations will showcase the full digital impact. The Mobile Experience: We expect that as much as 60% of your visitors will be coming from a mobile device. With that in mind, we will employ responsive code to resize the website for each screen. Calls To Action: With any website, it is critical to provide robust tools for visitors engagement. Tools such as online petitions, email sign-ups, donation forms, & volunteer surveys are key to measuring the success of your digital platform. Logo & Branding: Your campaign needs a logo and brand that communicates the core message – but is also simple & memorable.
Social Media Management
The goal of any social media effort is to create a large, authentic community of supporters who feel that they are hearing directly from you. Our dedicated digital team will provide strategic consulting, content design and development, posting, social media monitoring and listening. Our content strategy is not to simply post five graphics a week. Instead, we look at how can we connect with your supporters and engage them on a consistent basis.
Online Reputation Management & Search Engine Optimization
If you’re not on the first page of search engine results, you’re not winning the SEO click - you're letting other people narrate your brand.
A recent study shows that the first three organic search ranking positions result in nearly 40% of all click-throughs, while up to 30% of all results on Page 1 and 2 do not get clicked at all.
Our digital & communications team can tell your digital story and get your positive news pushed to the first page using advanced SEO & ORM tactics.
Geofencing allows us to digitally target individuals who enter pre-defined locations. Your digital ads will be visible when they open their internet browsers or social media accounts. People who “like” the campaign on social media will continue to get updates organically (not a paid engagement). This technology works on both mobile and desktop devices, so whether you want to target a stadium for a sporting event or a politician's office, you can be assured that your message is going unignored.