Media Relations & Message Development
From message development to implementation, an effective media relations strategy is critical to cut through the ever-increasing noise of online & broadcast mediums. Our team of communication experts will work closely with your team to understand your objectives, challenges & brand. We will then utilize our network of journalists & media experts, to develop an exhaustive media strategy that targets your precise audience. And, although your message is very important, it will not be effective if you do not have the right people delivering it for you. This is why we will be highly-selective with what messengers we deploy to ensure that your desired points always comes across as authentic & credible as possible.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." - Benjamin Franklin Whether you're working to repair your reputation or being proactive to take control of your reputation, our team will guide you through our multi-faceted process of protecting what you have worked years to build. Leveraging the output of an aggressive media strategy, we will prioritize helping you take control of your online footprint as it is serves as a priceless storefront for any brand in this digital world. Deploying the most advanced tactics, we will ensure attention is focused on your positive actions while the negatives gradually lose rank & significance.
Media Monitoring & Analysis
Monitoring when & where your challenges and issues are emerging is only the beginning of this important process. In reality, this process is far more about collecting vital intelligence that our team will analyze in order to gauge sentiment & identify the source of influential stories as quickly as possible so that we can make decisions and act swiftly. Our team closely monitors print, online, social media & broadcast mediums - ensuring that nothing slips through the cracks.
Key Stakeholder Mapping
Accurately identifying and prioritizing the targets of your efforts will be a critical determinant to whether you are able to reach your objectives. Our team will use a series of scoring mechanisms to develop a multi-point algorithm in order to precisely identify all of the decision-makers that will have a key influence over your matter. However, and more importantly, we will continuously run models to monitor & update this mapping. This will always ensure that no resources are wasted & that we are on the most efficient path to reaching your goals.
You might have the greatest message in your industry; however, there are two critical components that will determine the effectiveness of your media campaign: audience targeting & messenger selection - and influencer management is where these two meet. We will work closely with your team to understand your brand & target audience so that we can identify the correct influencers to execute your media plan effectively - ensuring a great message does not go to waste.