As the new year begins, it is a great time to reflect on 2017 and make a resolution for 2018. One excellent resolution idea is to become more informed about ...
Political Consulting, Political Strategy
The Importance of Effective Analytics in Political Campaigns
These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
Blogs, News
Meet ABE – The Analytics Tool Setting Lincoln Strategy Group Apart
It was at a busy London-area pub about three years ago that ABE was born. A conversation about the inefficient and cumbersome methods of tracking campaign analytics acted as the ...
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