Political New Years’ Resolutions
As the new year begins, it is a great time to reflect on 2017 and make a resolution for 2018. One excellent resolution idea is to become more informed about ...
The Importance of Effective Analytics in Political Campaigns
These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
How the Strength of the Economy Influences Political Attitudes
Since the economy and political system go hand and hand, it seems as if presidents who foster and maintain a strong economy have strong approval ratings. However, approval ratings consist ...
Spotlight on the Most Effective Grassroots Campaigns
Grassroots passion has always played a pivotal role in galvanizing citizens since people are drawn to pursue a common cause more than any individual agenda. When grassroots political campaigns succeed, ...
The Dark Side of the Polls
Polling is a time-honored cornerstone of our political system, and candidates and officeholders alike value these tools to help discern public opinion and shape strategy. However, opinion polls can tell ...
What to Look for in a Campaign Strategist and Manager
A campaign strategist or manager holds one of the most crucial roles for your campaign. They are the backbone of the election endeavor, working behind the scenes to run everything ...
How to Get Involved in Local Politics
Talking about a problem is easy; fixing it is harder. Our current political landscape is rife with division and controversy, with passionate voters taking to social media platforms such as ...
Meet ABE – The Analytics Tool Setting Lincoln Strategy Group Apart
It was at a busy London-area pub about three years ago that ABE was born. A conversation about the inefficient and cumbersome methods of tracking campaign analytics acted as the ...
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