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Political New Years’ Resolutions

As the new year begins, it is a great time to reflect on 2017 and make a resolution for 2018. One excellent resolution idea is to become more informed about ...
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The Importance of Effective Analytics in Political Campaigns

These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
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How the Strength of the Economy Influences Political Attitudes

Since the economy and political system go hand and hand, it seems as if presidents who foster and maintain a strong economy have strong approval ratings. However, approval ratings consist ...
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The Dark Side of the Polls

Polling is a time-honored cornerstone of our political system, and candidates and officeholders alike value these tools to help discern public opinion and shape strategy. However, opinion polls can tell ...
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Learning from Their Mistakes: What Candidates Can Take Away from Politicians’ Gaffes

Campaigning for election is an exercise in personal endurance. To build voters’ trust, political candidates must brave constant lobbying, fierce debates, and months on the trail, all while projecting an ...
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Meet ABE – The Analytics Tool Setting Lincoln Strategy Group Apart

It was at a busy London-area pub about three years ago that ABE was born. A conversation about the inefficient and cumbersome methods of tracking campaign analytics acted as the ...
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