As the new year begins, it is a great time to reflect on 2017 and make a resolution for 2018. One excellent resolution idea is to become more informed about ...
Political Consulting, Political Strategy
The Importance of Effective Analytics in Political Campaigns
These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
Political Consulting, Political Strategy
The Dark Side of the Polls
Polling is a time-honored cornerstone of our political system, and candidates and officeholders alike value these tools to help discern public opinion and shape strategy. However, opinion polls can tell ...
Blogs, Political Consulting, Political Strategy
The Essentials of Crisis Communication
The headlines prone to grabbing the most attention are always those that describe total crises or scandals. Earlier this year, for example, Americans were glued to reports detailing how a ...
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