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Political New Years’ Resolutions

As the new year begins, it is a great time to reflect on 2017 and make a resolution for 2018. One excellent resolution idea is to become more informed about ...
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The Importance of Effective Analytics in Political Campaigns

These days, much of the conversation surrounding political campaigns is carried out through technological means. Traditional messaging channels, such as TV and phone, are now utilized in tandem with social ...
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How the Strength of the Economy Influences Political Attitudes

Since the economy and political system go hand and hand, it seems as if presidents who foster and maintain a strong economy have strong approval ratings. However, approval ratings consist ...
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The Dark Side of the Polls

Polling is a time-honored cornerstone of our political system, and candidates and officeholders alike value these tools to help discern public opinion and shape strategy. However, opinion polls can tell ...
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What to Look for in a Campaign Strategist and Manager

A campaign strategist or manager holds one of the most crucial roles for your campaign. They are the backbone of the election endeavor, working behind the scenes to run everything ...
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The Essentials of Crisis Communication

The headlines prone to grabbing the most attention are always those that describe total crises or scandals. Earlier this year, for example, Americans were glued to reports detailing how a ...
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Public Apologies: A User’s Guide

Mastering the mea culpa is a critical skill for leaders in the political and corporate worlds alike. A strong apology—more than just offer an admission of wrongdoing or a mistake—can ...
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Public Affairs 101

Most people know that the management of public affairs is critical when it comes to reaching voters, but the details are not always fully understood. It's easy to use the ...
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